Overview
In 29 August 2012, Kodiang will throw
open its doors and welcome 100,000 enthusiastic Agriculturist, Industry
Players, Tourist, Students, man and women to the initial Kodiang Agriculture
Exposition (AGRARIAN 2012).
They will be treated to over 50
demonstrations and activities for all types and levels of experience. They will
enjoy over 200 exhibitors from Malaysia and overseas and will have the opportunity
to try out their machinery on the actual situation. And as high consumers of
Agriculture area, the visitors will flock to our expo to see what’s new and
will try to learn about the technology offered.
Approximately 70% of people around
Kodiang are farmers and or work in Padi fields; with some or at least 50% of
them are doing multiple Agricultural activities such as Rubber Tapping,
planting Padi, breeding animals, etc.
These people depends their livelihoods and continuity on agriculture. Our
duty is to make sure that they are equipped for it to be as successful and
enjoyable as possible. On average, the visitors
will spend over RM150 each at the Expo.
Where does your organization fit
in? Based upon statistics, over 3,637,266
people live in Penang, Kedah and Perlis. As in Kedah itself 1,890,098 people
and at least 60% are involved in Agriculture industry. The markets are actually
very big here. Apart from that, the geography in Kodiang will allow a real time
demonstration of what the technology can offers. Rural Kodiang’s destinations,
allowing the people to showcase not only the destinations, they can also
communicates with the world that Kodiang have what it takes to be one of the
tourist attraction in Malaysia. Networking is another part of the exposition
traits. Where we can see the sponsors, participants and the industry can create
a link of networking amongst them.
As a major sponsor of AGRARIAN 2012 and
naming rights sponsor to our exposition, complete with exclusive on-site
facilities, your organization will enjoy both a major profile with this
lucrative market. You will also have the
platform to create meaningful promotions, cementing the relationship with these
consumers, Agriculture Development boards, Agro-Adventure travel specialists,
and Agro-Tourism travel agents, etc.
Event Theme
Kodiang: Revolution of Agro-Innovation & Sustainability
Agriculture
Intention and Objective
Reinventing Malaysian Sustainability Agriculture through
wisdom from proven and successful Agro-Innovation
-
To
create awareness on the significant of Agro-Innovation in today’s Agriculture
sectors.
-
To
generates co-operations amongst technology providers and related government
agency in order to assist the farmers big and small toward the optimizations of
their produce.
-
To
help educates the farmers on how to lower the costs of productions and increase
the quality of the crops by using the new innovative systems as well as
equipments.
-
To
create a cyclical channel of knowledge amongst the farmers and the industry
players so that everyone could benefit from the activities.
Event Details
Dates & Times: Wednesday,
29 August 2012, 10:00 AM
Until
Sunday, 02 September 2012, 23:00 PM
Location: Kodiang, Kedah Darul Aman
Attendees: We are targeting 100,000
attendees over the five-day show. This
is inclusive of the people around the areas, the students, the industry, the
Government agency etc.
Target
Demographics: Our
primary demographic target is the industry around Kedah, Perlis and Penang. The
secondary demographic is Males and females 15-70 years old involving in
agriculture activities.
Parking &
Transportation: The
area have a lots of parking spaces and accessible by any means of land
transportation.
Invited Guests
All Agriculture related Organizations and Company
All Agriculture Research and Development Company and
Organizations
All citizens of Kedah, Penang, Perlis, Southern Thailand etc.
Benefits:
-
Personal
Relationships and Business Opportunities – just as valuable are the personal
relationships that naturally develop among participants. Among participants
these are rare occasions where friendship and business opportunities can be
nurtured by a common interest in building personal skills, organizational
strength and national economic success.
-
Identify
personal learning opportunities from the “wisdom” of the Celebrated
Participants and Forum speakers.
-
Solicit
potential solutions for personal effectiveness from the celebrated
Organizations as well as Government Agencies.
-
Knowledge
sharing and enhancement.
Target Audience:
Based upon audience prospects, our media
and promotional campaign are aimed directly and the following demographic and psycho-graphic groups:
1. Agricultural enthusiasts -- People from all
walks of life that have passion for plants, animal, and activities associates
with agriculture.
2. Upscale males and females, 16-35, who involved
in agriculture business around these areas. Eg: rubber plantations, padi mills,
etc.
3. Males 18-50, occasional to regular agriculture past
time, tend to gathers in groups of family or friends, see agriculture as a
quality time activity for families, and in particular, to bond with their
children
4. Males 35+, regular farmers and breeders,
generally fathers/grandfathers, similar psychographic to above
5. Other markets -- People who would rather go
to a show than stay home, fathers who need to entertain the kids for a weekend,
people whose existing plans are cancelled by bad weather.
6.
The Industry Players- those who are seeking for new investment opportunity as
well as try to learned new knowledge.
We will be embarking upon comprehensive
market research on the subject. We are
happy to include up to four Agriculture-related questions on Industries behalf
and will provide you with the full results of the research.
Media Support Planning
We have created a media plan that will generate interest in
and awareness of the Expo, while specifically targeting our key markets. A
nominal budget has been set aside to promote this event in full-strength. In
order to lead the event to a climax, a series of advertising and promotional
activities will take place continuously one-after-another. Our
total budget for paid and promotional media is at the range of RM 250, 000. This includes TV exposure, Magazine exposures,
Newspaper exposures, and other type of promotional activities directly and
indirectly.
The Media advertising will start in July
the 1st 2012. We will be
working closely with the media as the promotional activities are going on. As a
sponsor of AGRARIAN 2012, your organization will enjoy an instants increased in
public also at the grassroots awareness about your organization goals and
objective in Malaysia and beyond. It will also help increased the recognitions
to your company activities socially and business wise. Thus, the exposures will
generate an increase in your organization’s sales.
Promotional Planning list:
-
Banners
and Pamphlets distributions (Event brochures/Directory/Bunting/Posters/Signage
and signboard with Event Maps)
-
Advertisements
in major newspapers, magazines/journals and online media (Mediums: English,
Malay and Chinese)
- Publicity (mall attact, roadshow etc.)
-
Journal
and write-up in Newspaper/Journal etc.
-
Broadcasting
on Kedah FM and TV (including interviews)
-
Online
promotions (Facebook/Twitters/emails etc)
-
Mobile
Promotions around Penang, Kedah and Perlis states.
-
Liaising
with Government Agencies to connect the
purpose of the Expo to the expected outcome.
-
School
promotions (Educational exposures).
-
Connects
with all Pertubuhan Peladang/Penternak/Nelayan kawasan in Kedah and Perlis
especially. (To set up seminars for them)
On-Site Activities
Hospitality
On Thursday
night, 30 August, we will be throwing a BBQ dinner and Merdeka Countdown celebration
in the expo area. Your organization will
be promoted as the joint host of this event and you are welcome to invite up to
5 of your staff to join the celebration.
On-Site Sales
As
naming rights sponsor to AGRARIAN 2012, you will be located in a large, central
area. Arrangements have been made to
provide this area with power and other cabling necessary to run any of your
equipment on-site. The attraction is
always at the center of every good event. Your organization can expect quite a
number of sales opportunities there. To ensure the greatest possible
opportunity for your organization to develop networking with our other
exhibitors, we will provide you with an exhibitor list and contact details no
later than four weeks prior to the Expo.
We will also be working closely with your assigned
representative to come out with the best exposure for your organization.
For Inquiry and forms, please contact us:
ABD SHUKOR &
SONS SDN. BHD. (960663-H)
No.123B Pekan Kodiang
06100 Kodiang Kedah Darul Aman.
Phone/Fax: ++604-4246664
(+6012-6694217)
SHAHRELNIZAM
+6019-5900868 (shahrelnizamas@gmail.com)
RIJAL +6012-6694217
(rijal33@gmail.com)
ABI ZAR
+6012-5521962
HIDAYAH
+6017-4353382
Thank you.
“TOGETHER WE SPONSOR AGRICULTURE’S
SUSTAINABILITY”
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