Introduction

Event Name

EKSPO PERTANIAN DAN REVOLUSI AGRARIA 2012 (AGRARIAN 2012)

Event Theme

Kodiang: Revolution of Agro-innovation

Intention

Reinventing Malaysian Agriculture through wisdom from proven and successful Agro-Innovation

Invited Guests

All Agriculture related Organizations and Company

All Agriculture Research and Development Company and Organizations

All citizens of Kedah, Penang, Perlis etc

Targeted Visitors:

100,000 visitors

Objective:

-       To create awareness on the significant of Agro-Innovation in today’s Agriculture sectors.

-       To generates co-operations amongst technology providers and related government agency in order to assist the farmers big and small toward the optimizations of their produce.

-       To help educates the farmers on how to lower the costs of productions and increase the quality of the crops by using the new innovative systems as well as equipments.

-       To create a cyclical channel of knowledge amongst the farmers and the industry players so that everyone could benefit from the activities.  

Benefits:

-       Personal Relationships and Business Opportunities – just as valuable are the personal relationships that naturally develop among participants. Among participants these are rare occasions where friendship and business opportunities can be nurtured by a common interest in building personal skills, organizational strength and national economic success.

-       Identify personal learning opportunities from the “wisdom” of the Celebrated Participants and Forum speakers.

-        Solicit potential solutions for personal effectiveness from the celebrated Organizations as well as Government Agencies.

-       Knowledge sharing and enhancement.

Promotional activities

A nominal budget has been set aside to promote this event in full-strength. In order to lead the event to a climax, a series of advertising and promotional activities will take place continuously one-after-another.

-       Banners and Pamphlets distributions (Event Brochures/Directory/Bunting/Posters/Signage and signboard with Event Maps)

-       Advertisements in major newspapers, magazines/journals and online media (Mediums: English, Malay and Chinese)

-       Journal and write-up in Newspaper/Journal etc.

-       Broadcasting on Kedah FM and TV (including interviews)

-       Online promotions (Facebook/Twitters/emails etc)

-       Mobile Promotions around Penang, Kedah and Perlis states.

-       Liaising with Government Agencies (MADA, FAMA, Jabatan Pertanian etc) to connect the purpose of the Expo to the expected outcome.

-       School promotions (Educational exposures).

-       Connects with all Pertubuhan Peladang/Penternak/Nelayan kawasan in Kedah and Perlis especially. (to set up a seminars for them)